With a world full of dog lovers ready to embrace pet celebrations and events, planning a fabulous dog carnival is largely a function of organizing and promoting the event. Finding the best venue and date puts any event planner ahead of the game by offering an attractive time and place where dog lovers can congregate for fun. Coming up with some new ideas to fuel the hype for a dog carnival will distinguish your event from others and attract new participants along with the regulars who frequent dog carnivals.
Determine the objective of the event. The objective of the event provides a guide for deciding on possible carnival themes, events and sponsors. Objectives can include raising awareness about spaying and neutering, raising funds for local pet organizations or promoting animal adoption.
Decide on an appropriate theme based on the event objective. Themes should be simple and obvious. Eco-friendly themes are popular. Aligning the festival with another popular holiday also works. Halloween dog carnivals are very popular. Pairing a catchy slogan with the theme is a clever promotional technique.
Decide on a budget to fund the event. Itemize the budget for each component of the event. For example, assign a budget number for the venue rental, decorations, cleanup, supplies and advertising, in addition to other required categories.
Prepare a plan of attack for organizing the carnival and decide on the events. Dog contests where the winner gets a role on a dog commercial or a role in a TV show is a great way to attract a lot of attention and produce event hype. Some favorite events include dog tricks, a canine fashion show, beauty pageant, Frisbee contest and agility course contest. Demonstrations are also popular carnival events. Obedience training, grooming and herding demonstrations are a few ideas to consider. Decide if there will be a fee for entry or events, or monetary and dog supply donations will be accepted.
Decide on the date for the carnival. Be sure to make the date far enough in advance to give your team enough time to effectively organize and promote the event. When selecting a date, attention should be paid to other competing events planned for the dates being considered. It is advisable to select a date that does not conflict with a major sporting event, a religious holiday, a major concert or any other major event that will compete with the carnival.
Decide on the venue. Selecting a venue is as important as picking a good date. When picking a venue, it is important to consider such factors as parking, event space, bathroom facilities, acoustics and other facility attributes. For a dog carnival, having ample space is particularly important. Cleanup considerations are also something to think about.
Obtain sponsors. Based on the theme of the event, call appropriate sponsors. Any company that sells products or services for dogs is a good prospect. Call the marketing department and get the name of the person in charge of public relations. That is a good person to start talking to for information.
Delegate organizational tasks. Assign the tasks of decorating, cleanup, event setup, audio-visual setup and all other duties required for putting on the event.
Plan a promotional campaign. Decide on marketing and advertising strategies to promote the event. Find out what worked in the past for other events. Enlist the help of sponsors to spread the word for you. Use public broadcasting if the event is a charity event. Use social media and cable television as two affordable marketing strategies.
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