A jewelry party is a fun event where jewelry is put on display for potential buyers. These buyers are usually friends of the host. Chances are the invitees will be familiar with what a jewelry party is. However, they might be reluctant because of the pressure to buy something. That's why the invitation should make them believe the party is a no-pressure event that will be fun to attend.
Make It Clear
It's important to say this is a jewelry party, so the invitees know the purpose of the event. You don't want the guests to feel tricked when they arrive and see a person setting out examples of jewelry. However, you want it to sound fun and carefree, not "Jewelry Sale Sale Sale!" Rather, use something like "You're invited to a jewelry party," which emphasizes the point of this event but also makes clear that the event is a party. As well, you can ask questions such as "Looking for jewelry you won't find in stores?" That gives a special feel to the party -- that this is stuff they won't find other places -- and makes the invitees think must attend or they could miss out.
Emphasize It's More Than a Sale
It is a jewelry party, so emphasize that it's more than just a sale. Share what else will be there, such as great food or refreshments. This can make the guests feel less pressure and that they won't just be hearing a sales pitch the whole time. Make it seem like a fun, relaxing event. "Eat some delicious hors d'oeuvres and sip some dazzling wine while seeing one-of-a-kind jewelry."
Many jewelry companies have websites where they show off their products. If the company that's going to be at your party has one, include that on the invitation. This gives your potential guests a chance to see what's available and to get a better idea of whether they might want to attend. Many people also feel more comfortable if they've had a chance to check out the products ahead of time and think them over instead of being put on the spot.
Keep It Brief
Keep your invitation to the point. Give them enough information to entice the invitees, but don't make it long or they'll simply stop paying attention. They don't need to know every little detail, such as what kinds of jewelry will be offered or the timeline of the party, etc.
Here is a sample invitation: You're invited to a jewelry party hosted by Megan Thompson with Superior Jewelry Designs. Come anytime on Sunday, June 9, between 1 and 3 p.m. to view beautiful designs that you won't see anywhere else. Enjoy savory hors d'oeuvres, dazzling wine, good fun and good times. Preview the products Megan will be showing us at www.jewelrycompanywebsite.com.
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